Visible, powerful, dynamic and progressive at the same time – Ideal Standard's promotion at ISH 2017 combined all these features. As part of the new strategic direction, an open and welcoming trade fair promotion was created with Uniplan as the lead agency for design and implementation. This focused skilfully on Ideal Standard's product solutions for the different shareholders simultaneously. For the first time the company presented to the public the redesigned logo and corporate design – the new trade fair promotion provided the right environment for this. At the heart of the stand is the "Innovation Stream", equipped with LED stripes to set off the many product innovations in a multi-medial way.